48
2025 calendar small
Skip itPrices mostly outside the sweet spot ($5.34–$15.88) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Review moat
Good752.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 76K searches
Price range
Bad$5.34–$15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand