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51

11x17 sheet protectors

Worth a look

Shows a sweet-spot price point ($22.72 avg), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 31Conversion 79Competition 54Returns 86Price range 92Avg price 94Brand share 59Review moat 75Quality gap 23

Avg price

Great$22.72

avg listing price — sweet spot $15–$100

Price range

Great$13.89–$40.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good516.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$24K

$24K/yr · 13K searches

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