47
gong
Skip itSoft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.36avg listing price — sweet spot $15–$100
Review moat
Good878.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$9.79–$163.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$318K$318K/yr · 344K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.7%90-day search growth — must beat 0% to launch