55
capo
Worth a lookShows low returns (0.5%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 2.5M searches
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$3.61–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,068.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch