35
cajon
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Good$109.86avg listing price — sweet spot $15–$100
Market size
Good$557K$557K/yr · 441K searches
Review moat
Okay1,902.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 5% kills the launch gate
Price range
Okay$43.96–$264.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price