51
bongos
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Market size
Great$982K$982K/yr · 688K searches
Avg price
Great$101.33avg listing price — sweet spot $15–$100
Review moat
Good715.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 6% kills the launch gate
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Price range
Bad$17.69–$425.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale