35
at-vmn95e
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$111.36avg listing price — sweet spot $15–$100
Review moat
Good1,078.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$133K$133K/yr · 16K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Price range
Bad$30.90–$776.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price