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white asa
Worth a lookShows searches that convert (14.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.89avg listing price — sweet spot $15–$100
Price range
Incredible$18.13–$54.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good635.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 33K searches
Signals No Dominant Brand