58
tan pla
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Great$13.63–$24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Market size
Good$696K$696K/yr · 334K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,168.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch