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steel wool mice
Worth a lookShows searches that convert (18.5% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good$724K$724K/yr · 310K searches
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Price range
Okay$4.06–$22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,331.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf