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light blue pla
Worth a lookShows searches that convert (11.8% search→purchase), but soft demand (-18.8% this quarter) keeps it on the watch list.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$11.76–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,394.36avg incumbent reviews — the moat a new listing must climb
Market size
Good$326K$326K/yr · 165K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-18.8%90-day search growth — must beat 0% to launch