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brass brush
Worth a lookShows searches that convert (15.2% search→purchase), but soft demand (+0.7% this quarter) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good948.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$262K$262K/yr · 190K searches
Price range
Okay$4.13–$23.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.08avg listing price — sweet spot $15–$100