60
blue pla
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$11.41–$46.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.60avg listing price — sweet spot $15–$100
Market size
Great$853K$853K/yr · 442K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,165.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-13.4%90-day search growth — must beat 0% to launch