38
zero waste cap
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Price range
Great$9.95–$34.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.26avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$264K$264K/yr · 354K searches
Review moat
Bad5,868.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-56.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand