Skip to content
48

yoga statue

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 20Conversion 11Competition 91Returns 49Price range 80Avg price 83Brand share 96Review moat 84Quality gap 25

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great312.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.39

avg listing price — sweet spot $15–$100

Price range

Great$7.30–$48.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 62K searches

Trend