23
yescool weighted blanket for adults
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.79avg listing price — sweet spot $15–$100
Price range
Incredible$25.53–$42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,110.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$13K$13K/yr · 8K searches
Growth
Bad-52.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand