56
yellow sheets
Worth a lookShows a sweet-spot price point ($27.94 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.94avg listing price — sweet spot $15–$100
Price range
Great$10.46–$85.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 260K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad89,317.29avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand