62
yellow flowers
Worth a lookShows no brand lock-in (top 5 brands take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Great$6.74–$67.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$491K$491K/yr · 684K searches
Review moat
Good1,357.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand