60
wreaths for front door
Worth a lookShows a $3.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.5M$3.5M/yr · 5.5M searches
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Incredible$17.10–$49.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Good786.35avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand