60
work bestie
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great458.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.92–$39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+53.5%90-day search growth — must beat 0% to launch
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 71K searches