53
wooden scoop
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-14.8% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great356.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.85–$26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$160K$160K/yr · 234K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch