65
wooden crate
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.03avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$9.47–$97.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great237.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$720K$720K/yr · 2.0M searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand