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wooden blocks for baby shower
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.38avg listing price — sweet spot $15–$100
Review moat
Great164.54avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.53–$39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$210K$210K/yr · 217K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch