40
wood incense
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Price range
Okay$8.13–$20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,707.76avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 34K searches