40
wood box spring
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$109.81avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$37.84–$260.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$110K$110K/yr · 101K searches
Review moat
Bad6,176.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price