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wood bead garland
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$5.79–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Review moat
Okay1,638.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$169K$169K/yr · 376K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand