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witch hats decorations
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+276.1%90-day search growth — must beat 0% to launch
Review moat
Great427.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.01–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 300K searches