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witch fingers
Skip itPrices mostly outside the sweet spot ($6.92–$15.19) — this niche doesn't clear our bar today.
Review moat
Great151.91avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$31K$31K/yr · 67K searches
Price range
Bad$6.92–$15.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier