18
winter centerpieces for table
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.14avg listing price — sweet spot $15–$100
Price range
Great$12.64–$30.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,720avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 333K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns