20
winter birthday decorations
Skip itSoft demand (-65.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great198.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Price range
Great$12.83–$23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 64K searches
Growth
Bad-65.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier