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Launch it

A $1.6M/yr market growing +31.5% this quarter with returns at 2.8% — clears our launch bar.

Market size 88Growth 57Conversion 25Competition 45Returns 56Price range 86Avg price 76Brand share 61Review moat 19Quality gap 82

Market size

Great$1.6M

$1.6M/yr · 5.3M searches

Price range

Great$5.82–$86.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.25

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+31.5%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad15,292.3

avg incumbent reviews — the moat a new listing must climb

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