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window candle holders
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great453.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.48avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.04–$31.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 55K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch