Skip to content
54

willow tree cardinal

Worth a look

Shows a sweet-spot price point ($35.91 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 88Growth 23Conversion 31Competition 86Returns 85Price range 90Avg price 95Brand share 16Review moat 23Quality gap 11

Avg price

Incredible$35.91

avg listing price — sweet spot $15–$100

Price range

Great$10.17–$91.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.6M

$1.6M/yr · 1.8M searches

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Review moat

Bad7,956.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Trend