51
wicker easter basket
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-66.1% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.63avg listing price — sweet spot $15–$100
Price range
Great$5.50–$45.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good675.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$105K$105K/yr · 408K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand