52
wicked table cloth
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great227.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Great$4.06–$47.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 67K searches
Signals No Dominant Brand