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white tulips
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.25avg listing price — sweet spot $15–$100
Price range
Great$7.87–$42.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,015.03avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 89K searches
Growth
Bad-46.7%90-day search growth — must beat 0% to launch