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white sheets
Skip itA deep review moat (248,408 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Great$10.08–$45.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 90K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad248,407.63avg incumbent reviews — the moat a new listing must climb