44
white sheet
Skip itA deep review moat (60,899 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.08–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Market size
Good$362K$362K/yr · 359K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad60,898.52avg incumbent reviews — the moat a new listing must climb