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white pillow cases
Worth a lookShows searches that convert (10.4% search→purchase), but a deep review moat (32,085 avg reviews) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$3.80–$31.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Market size
Good$315K$315K/yr · 265K searches
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad32,085.09avg incumbent reviews — the moat a new listing must climb