59
white hand fan
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Growth
Great+68.2%90-day search growth — must beat 0% to launch
Price range
Great$4.71–$49.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,041.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 47K searches
Signals No Dominant Brand