50
white flower garland
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but high returns (11.4%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.11–$40.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good818.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$97K$97K/yr · 138K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Returns
Bad11.4%return rate — above 5% kills the launch gate