50
white coat rack
Worth a lookShows a sweet-spot price point ($37.16 avg), but soft demand (-26.0% this quarter) keeps it on the watch list.
Avg price
Incredible$37.16avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$9.49–$126.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,027.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 43K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand