37
white branches
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Review moat
Good566.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.03–$25.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-40.9%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 29K searches