50
white and silver balloons
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Price range
Okay$6.02–$23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,731.94avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Market size
Bad$33K$33K/yr · 48K searches
Signals No Dominant Brand