50
white and gold balloons
Worth a lookShows searches that convert (9.8% search→purchase), but prices mostly outside the sweet spot ($5.22–$12.20) keeps it on the watch list.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,143.93avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$99K$99K/yr · 119K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Price range
Bad$5.22–$12.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand