40
wheat grass decor
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.76–$32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,390.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$89K$89K/yr · 99K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch