45
weighted blanket cover
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.89avg listing price — sweet spot $15–$100
Price range
Great$9.98–$57.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,273.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$122K$122K/yr · 390K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Returns