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wedding signs
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$41.11avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Great283.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.66–$171.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 575K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale