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wedding guest book
Launch itA $1.3M/yr market growing +19.4% this quarter with returns at 2.4% — clears our launch bar.
Avg price
Incredible$26.39avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 2.6M searches
Competition
Great34%top-5 click share — an open shelf
Review moat
Good546.11avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$7.19–$141.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand