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wedding countdown
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great248.85avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.03–$39.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 77K searches
Signals No Dominant Brand